Last year I had the opportunity to design a series of limited edition fresh bread bags for Atlanta's Bread Co. H&F, their process takes advantage of local, seasonal ingredients and has landed them on the map as one of the fastest growing “bread makers” on the east coast. Each bread bag's color illustration and pattern focuses on part of the bread making process - from the orange groves and wheat fields of Georgia, to the yeast, and the city of Atlanta itself. H&F’s Bread Bags are now available in Whole Foods stores throughout Georgia and coming soon to a state near you.
The New Brand
“I first partnered with Gabriel on the design and branding of our Fresh Bread Limited product line back in 2015. The rollout was very successful and the response to the new branding was intense and immediate. We were onto something. For 2016, we had an exciting new bag pack lineup coming out, so I figured it was a great opportunity to expand on our prior success and further evolve the visual language we had developed.
I wanted the bags to be bold, inviting and contemporary—but I also wanted to honor the long legacy of iconic bread brands that came before us. I couldn’t be happier with the results. Gabriel crushed my expectations and based on the early response, I think we’re going to have another rousing success in our hands.”
Exploratory process of other options...
What began as rough ideas and initial sketches (see below) eventually transformed into ink swatches, bags mockups, press checks, and finally bagging and boxing of the finished product.