Gabriel Ruiz
UI/UX Designer

Hotel App

A.C. Milan Iphone X app

Hotel App UI Design

Hotel App is a concept app to booking hotel rooms, hostel, and accommodation, by using a strong algorithm capable of show the best deals, new offers or one-time promotions.

When I was commissioned to start this project, was a very exciting moment. And that was not just because this is a very cool concept, but because of the creative freedom which I was provided by the client. When you collaborate with someone, who has a story of success you always have a chance to learn something new. That was the case with this Hotel App project.

The ultimate goal of the project was to create a strong and recognizable visual UI brand identity and design a consistent and descriptive interface for an iOS app to let the potential customers use the product. When it comes to a service project like this, I usually recommend starting with the brand identity part. I have a unique approach to visual identity design. I call it "design funnel." It is a gradual process with clear tasks and valuable outcome on each step. I usually start with visual positioning based on the information I know about competitors, industry, target audience, and the product tone of voice. Once I sync my vision with the client, I move forward by exploring shapes, colors, etc. This is the same process that I use for UI design with, of course, with some tweaks on the way that let me adopt the creative process to the technical requirements an app design requires.


This project is a story of my collaborative work with Michael and Lowie (Owners and Founders of Hotel App Inc). When you read cases about design made by an agency or independent contractor you should always keep in mind that at least 40% of the success of the project depends on decisions made by the product owner. You can be a fantastic designer with strong creative vision, but if the product owner rejects all good design solutions/options and proposes something different, it leads to failure. Fortunately, Micheal played a perfect role of the product owner. He communicated his business goals and expectations yet gave me the freedom to provide professional design solutions.

As being said, I started with the branding part. Michael and Lowie have just a little experience in this area so that I was leading this stage of the project. The "design funnel" approach I use requires a certain level of joint work with the client. At some point, I show options and ask to share thoughts and feelings about each of the options. This feedback loop helps to move forward and create a visual identity that the product owner will love. I believe that it's essential to make a visual identity that resonates well with the client's sense of aesthetics because it makes him more confident in marketing the product.

On the next stage, the iOS app design, Michael, and Lowie were leading the process. Lowie as a product designer helped me to path an interface layout that correlates well with the end-user, and he played a huge role in converting business requirements from Michael into design tasks I had to accomplish. That was helpful especially considering the fact I was doing the UI library, components, GUI and color explorations as well. I still support the team with the user-centered design and some small UX design tasks.

The product isn't live yet, but I'm sure that soon you will be using it for your next trip!.

I was happy to do this project together with such an incredible team.