T1F Clothing Design

Details:

It's been almost 5 years since my relationship with Tech1Factory started. Together, we’ve built powerful, immersive experiences that seamlessly integrate online and offline environments. From their new identity and mobile applications to physical products and online communities, I help the brand drive innovation in technology and design, bringing clients closer to the products and experience they love.

For the brand's #5 birthday, T1F decided to launch a line of articles with the colors, patterns and tagline of the brand. Aimed to all the customers and users who have ever had contact with some of the digital products that Tech1 has created over this years.

Challenge:

The most important challenge was to give the brand an extension to a universe practically unexplored not only by T1F, but by any technological brand: The clothing industry.

The design should not only be striking and compete with major clothing brands, but also should collect the essence of T1F in one piece, without affecting the positioning and strength of the brand in the technological world.

In other words, when you see each piece individually, you should see "technology"

Solution:

The first winter clothing line from Tech1 presented on a runway in Downtown Atlanta, the makers of the clothing were students and teachers from SCAD University for creative from Savanah, GA. As a part of an ongoing collaboration between T1F/SCAD. The products are sold online and through direct orders.