Gabriel Ruiz
UI/UX Designer
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New Balance

New Balance Pattern Design

New Balance Pattern Design

In 2016, I, thru HopHop Brand Studio started communications with team members of New Balance Team. The main goal of the project was to create a collection of pattern designs for the New Balance's menswear swimsuit, Spring-Summer 2016 collection.

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Whenever we need a new pattern collection, we’ll be going to HopHop. They’re highly talented, and they approached our project with the right blend of pragmatism and creativity. It was a pleasant experience working with HopHop: they’re diligent and always receptive to feedback.
— Gustavo Alameda, Lead Clothing Director for Latin America @ New Balance